Mobility and Enterprise Software

Whether you are currently evaluating an ERP/CRM solution or looking to modernise and align your current  platforms, mobility will or should be high on your criteria list.

The business drivers include

Higher productivity – of customer facing sales and support staff whilst out of the office

Better response times to customer queries – we expect the same response times of suppliers, wherever they are

Complete information at hand when on the road – if there is any doubt, a customer can order off Amazon and it will arrive at an expected date – you need to at least match that experience

Analyst firm Forrester forecasts that 82 million consumers will own tablets by 2015. That the average smart device owner currently has 30 to 40 apps, and one-third of owners download new apps monthly. These apps are not just small bits of functionality but are increasingly connected to and dependent on a limitless supply of data through wireless technology and the cloud. These Mobile Apps will require significant change within an organisation in order to deliver the high value expected.

The interesting element is that Mobile does not mean phone or email – they are projects already completed. Mobile functionality being envisaged now expects that ERP and CRM projects to be available and complete. The next generation of  Mobility covers:

  • Business Process Management/Automation (BPM projects) – extending out the business process
  • Analytics and Business Intelligence (BI) – allowing ‘what-if ‘questions and powerful query
  • Location based services – such as GPS

Just as the web has radically changed some industries and what a successful business model may be, the Mobile worker and device will likely affect the operating models of businesses in the short term before radically reshaping business models.

If you are interested in reading more, download our Mobile CRM Guidebook, or add it as an area in your ERP Checklist.

 

 

 

 

 

 

Mobile – trends and implications

The top 20% (of ERP installations) by aggregate performance scores also enjoy an 80% advantage in having access to ERP with mobile devices.

Sales is in transition, with laptop/computers being replaced by tablets. However, they are not ‘just’ screens, but  mobile applications.

Such mobile applications offer sales organizations a mobile sales tool kit with up-to-the minute videos, brochures, pricing, statistics, technical information, contact management functions, promotions, information on competitors and tools for creating proposals, quotes and contracts.

Those mobile applications are not a one-size-fits-all product. They are replacing the generic ERP/CRM mobile client with a more wholistic toolset that is

  • Visually Appealing
  • Easy and Intuitive
  • Easily updated
  • Content rich
  • Consistent
  • Includes real-time data

Mobile apps improve productivity according to the Yankee Group and this is covered in more detail in Mobile Productivity gains.

Mobile – Productivity Benefits for ERP

A recent Yankee Group survey “Anywhere Enterprise–Large: U.S. Mobility and Applications Survey”  identified that businesses can realize the following advantages from mobile business apps:

* Increased field selling time: 28 percent

* Eliminated redundant activities: 27 percent

* Increased win rates: 26 percent

* Reduced sales calls costs: 25 percent

* Increased forecast accuracy: 25 percent

* Decreased administrative time: 24 percent

* Decreased sales cycle: 23 percent

However, point solutions seem to be back! I mean that the generic front-end of the ERP you choose won’t ‘cut the mustard’ these days. These applications are new, often tablet based and:

Such mobile applications offer sales organizations a mobile sales tool kit with up-to-the minute videos, brochures, pricing, statistics, technical information, contact management functions, promotions, information on competitors and tools for creating proposals, quotes and contracts

If you need Mobile productivity, then add it to your list of requirements in this ERP Checklist.